Introduction: In this enlightening video, Tony Holowitz addresses a commonly asked question: “Who owns Act CRM?” He takes viewers on a journey through time, highlighting the various companies that have owned Act CRM and shedding light on its stability and continuous evolution.
Origins of Act CRM: Act CRM was developed approximately 35 years ago by Pat Sullivan and Mike Mooney. Originally named “Activity Control Technology,” it later became known as Act – a concise and apt acronym. Its inception marked the beginning of a transformative journey in the CRM software industry.
Acquisitions and Ownership Changes: Over the years, Act CRM changed hands multiple times:
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Symantec (1993): In 1993, Symantec acquired Act CRM, a significant milestone that expanded the software’s reach and capabilities.
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Sales Logic (1999): Sales Logic became the new owner in 1999, contributing to further advancements in the product.
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Sage (2001): In 2001, Sage, a well-known technology company, purchased Act CRM, infusing it with additional resources and expertise.
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SwiftPage (2013): SwiftPage, originally an email program, acquired Act CRM in 2013, recognizing the software’s potential and synergies with their existing offerings.
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Act LLC (2020): In 2020, SwiftPage Act was rebranded as Act LLC, solidifying the software’s identity under its current ownership.
Stability Through Evolving Ownership: While some may view multiple ownership changes as a drawback, Tony Holowitz presents a different perspective. He highlights that Act CRM’s consistent value and appeal have led to several acquisitions, indicating its enduring relevance in the CRM market. The evolving ownership demonstrates the software’s ability to adapt and attract interest, ensuring its continuous development and support.
Looking Ahead: The Promising Future of Act CRM: Tony concludes by expressing confidence in the future of Act CRM. Its long-standing presence in the industry, combined with its ever-evolving features and functionalities, assures its relevance for years to come. As Act LLC continues to nurture and advance the software, users can expect a stable and valuable CRM solution for their business needs.
Conclusion: A Testament to Act CRM’s Enduring Appeal The history of Act CRM’s ownership is a testament to its enduring appeal and significance in the CRM software landscape. From its humble beginnings to its present-day identity under Act LLC, the software has continuously evolved to meet the changing needs of businesses. With a rich history and a promising future, Act CRM remains a reliable and valuable tool for businesses seeking efficient customer relationship management solutions.