Introduction: In this second part of the selling to Act prospects tutorial, Tony Hollywood shares a more efficient approach to reaching out to prospects using Act CRM. He introduces a strategy where the user starts the day by sending out a bulk of emails using Microsoft Outlook, pre-written with personalized content. Tony recommends using helpful software tools like Template Phrases and Banana Tag to streamline the process and track email interactions. By focusing on prospects who open the emails, users can increase their chances of reaching interested individuals and maximize their sales efforts.

1. The Enhanced Monday Plan:

• Tony revisits the concept of the Monday plan for selling and introduces an alternative approach to reach prospects more effectively.

2. Sending Emails to Prospects:

• Tony suggests starting the day by sending out a bulk of emails to prospects using pre-written templates in Microsoft Outlook.
• He explains the benefits of using Banana Tag, a software tool that tracks email opens and link clicks, providing valuable insights into prospect engagement.

3. Efficient Email Sending Process:

• Tony demonstrates how quickly emails can be sent using the Template Phrases tool and Microsoft Outlook.
• He emphasizes the importance of recording the email sent date in the “Last Email” field in Act CRM.

4. Follow-up Strategy:

• Tony highlights the significance of following up with prospects who open the emails, increasing the odds of reaching interested individuals.
• He advises users to have an email prepared to respond to prospects who open emails at a later date.

5. Act as a Powerful Sales Tool:

• Tony emphasizes how Act CRM, when used strategically with email tools like Template Phrases and Banana Tag, can transform into a powerful selling machine.
• He encourages users to explore Act Marketing Automation, a separate tool, for more comprehensive marketing strategies.

Conclusion: By adopting the enhanced Monday plan and leveraging the power of Act CRM, Microsoft Outlook, Template Phrases, and Banana Tag, users can significantly improve their prospecting and sales efforts. Tony’s approach emphasizes efficiency and personalized communication, increasing the chances of connecting with interested prospects. With these practical strategies, Act CRM becomes a valuable asset for sales professionals, helping them reach their sales goals and achieve greater success.