Introduction: In this tutorial, Tony Hallewitsch shares his thoughts and ideas about Act Marketing Automation, a powerful tool introduced by Act CRM. He encourages viewers to think differently about Act and emphasizes the potential of Act Marketing Automation to revolutionize email marketing for small businesses. Tony acknowledges that while the tool is continually evolving, it offers tremendous possibilities to enhance sales and customer engagement. He compares Act Marketing Automation to hiring a salesperson without the ongoing costs and uncertainties associated with traditional hiring. Throughout the video, he explores various features and actions available within Act Marketing Automation and how they can be utilized to create effective email campaigns and improve customer interactions.

1. The Changing Face of Act:

• Tony highlights that Act has undergone significant changes, including the introduction of Act Marketing Automation.
• He emphasizes that Act users should get excited about Act again, as the new tool offers powerful capabilities for small businesses.

2. Understanding Act Marketing Automation:

• Tony provides a brief overview of Act Marketing Automation, focusing on its features like drip marketing, email templates, landing pages, and assets.
• He refers to Act Marketing Automation as a salesperson for businesses, capable of carrying out various marketing actions.

3. Anatomy of an Email and Actions:

• Tony discusses the anatomy of an email campaign and how to leverage actions to create a dynamic response based on user interactions.
• He gives examples of actions such as automatically scheduling calls, sending follow-up emails, or updating specific fields in Act based on user interactions.

4. Expanding Possibilities:

• Tony encourages viewers to see Act Marketing Automation as a game-changer for Act users.
• He emphasizes that the possibilities are vast and can greatly impact businesses by enhancing customer engagement and increasing sales.

5. ROI and Adoption:

• Tony suggests that the investment in Act Marketing Automation can yield high returns, especially if it leads to even one additional high-ticket sale.
• He urges viewers not to view the tool as a costly expense but rather as an opportunity to transform their business processes.

Conclusion: Tony Hallewitsch shares his excitement about Act Marketing Automation and its potential to reshape email marketing for small businesses. By viewing it as a valuable sales tool without the added costs of hiring a salesperson, businesses can embrace the possibilities and take advantage of its dynamic features. The video aims to inspire Act users to explore the capabilities of Act Marketing Automation and implement it as a crucial aspect of their marketing strategy.