Introduction: In this video, Tony Hollywood introduces an efficient tracking software called Bananatag, which seamlessly integrates with Microsoft Outlook. By using Bananatag alongside Act, users gain valuable insights and intelligence from the emails they send, allowing for more informed sales and marketing strategies.

1. Understanding Bananatag’s Capabilities:

• Tony describes Bananatag as a tracking software that complements Microsoft Outlook’s email capabilities. Its primary function is to provide valuable feedback on sent emails, such as when recipients open the email or click on specific hyperlinks.

2. Real-Time Intelligence:

• When a user sends an email using Bananatag, they receive real-time notifications regarding recipient activity. For instance, if Jill Smith receives an email and opens it, the sender (in this case, Tony) will receive an email notification confirming that Jill opened the email.

3. Tracking Clicks on Hyperlinks:

• Additionally, if the email contains hyperlinks, Bananatag monitors recipient interaction with these links. If Jill clicks on the hyperlink related to strawberry ice cream specials, Tony receives another email notification confirming Jill’s action.

4. Leveraging the Insights:

• Tony provides an example to illustrate the practical benefits of Bananatag’s tracking capabilities. Suppose Tony is in the ice cream business and sends promotional emails about different ice cream flavors. If Jill’s interaction reveals a strong interest in strawberry ice cream, Tony can capitalize on this information by following up with a phone call or sending another personalized email.

5. Pricing and Availability:

• As of the first quarter of 2020, Bananatag’s pricing is $10 per month, billed annually at $120. This plan allows tracking of up to 100 emails per day, and users can double this capacity to 200 emails per day.

Conclusion: In conclusion, Bananatag is a valuable tracking tool that seamlessly integrates with Microsoft Outlook, enhancing Act users’ sales and marketing efforts. By providing real-time insights on email activity and hyperlink clicks, Bananatag empowers users to make informed decisions and tailor their communication to maximize results. Tony Hollywood invites viewers to explore Bananatag further in a subsequent tutorial, showcasing its practical application. To learn more about Bananatag, visit their website at track.bananatag.com. Thank you for watching, and have a productive day ahead!