Introduction: In this tutorial, Tony Holowitz demonstrates an optional way to create an email template in Act Marketing Automation. He showcases how to import pre-designed templates and customize them for your specific needs. This method provides a great starting point for users who may not have design experience or want a quick jumpstart for their email campaigns. By using the included templates, you can explore various layouts and designs, giving you creative inspiration and valuable insights into the template creation process. Let’s delve into the step-by-step guide.

Step 1: Accessing Included Templates

• Click on “Email Templates” in the Act Marketing Automation dashboard.
• Go to the “Actions” menu and select “New Template.”
• Name your template (e.g., “Template 102”) and click “Create.”

Step 2: Exploring the Basic Template

• Once the new template is created, you’ll see a basic fundamental layout on the screen.
• This blank canvas provides a starting point for adding elements to your email template.

Step 3: Importing Included Templates

• To access a range of pre-designed templates, click on “Actions” and select “Import Templates.”
• Browse through the available templates, organized by page size, and use the page down key to explore further.
• Choose a template that resonates with your campaign objectives and click “Import.”

Step 4: Saving a Copy of the Imported Template

• It’s essential to give the imported template a unique name to differentiate it from the original.
• Click on “Actions” and then select “Save Copy As.”
• Provide a unique name for the template (e.g., “Template 102A”) and click “Save.”

Step 5: Customizing the Template

• Now that you have imported and saved a copy of the template, you can start customizing it.
• Modify the template’s elements, such as images, text, buttons, and hyperlinks, to align with your brand and content.

Step 6: Preview and Test

• Before finalizing the template, preview the email to ensure all elements display correctly.
• Send a test email to yourself to check hyperlinks and buttons, verifying that everything works as intended.

Conclusion: Using included templates in Act Marketing Automation offers a convenient and efficient way to create visually appealing email templates. The pre-designed templates serve as a great starting point for beginners and provide inspiration for more experienced users. By importing and customizing these templates, you can save time and effort in designing compelling emails for your marketing campaigns. Additionally, don’t forget to test your customized template thoroughly before launching your campaign to ensure that all elements work seamlessly. With these tips and tricks, you can elevate your email marketing efforts and drive better results for your business.