Introduction: In this video, Tony Hallewitsch introduces the Act Marketing Automation Training Library. He acknowledges that Act has produced excellent videos on their software, specifically Act Marketing Automation. However, he aims to provide viewers with a more practical approach to learning the tool, considering that many Act users are small business owners with limited time. He advises viewers to see Act Marketing Automation as a separate piece of software and encourages them to take a high-level overview before diving into specific tutorials. Throughout the video, Tony highlights key sections of the training library, offering insights into what to focus on and how to make the most of the available resources.

1. Approach to Learning Act Marketing Automation:

• Tony emphasizes that Act Marketing Automation is a powerful tool but may require more time and dedication than small businesses can afford.
• He advises viewers to review the training videos with a high-level perspective and not to delve too deeply into technicalities initially.

2. Templates:

• Tony suggests either using simple text emails or Act’s pre-designed templates to get started with email marketing.
• He advises viewers not to spend excessive time on designing templates and instead focus on the end goal of the email.

3. Drip Marketing:

• Tony briefly discusses drip marketing, mentioning that it has its pros and cons, and encourages viewers to assess its suitability for their needs.

4. Assets:

• Tony mentions that assets in Act Marketing Automation are videos that can be included in email campaigns.
• He points out that the tool provides reports and insights into how relevant the videos are to recipients.

5. Landing Pages:

• Tony explains the concept of landing pages, which Act allows users to create directly within the system.
• He advises viewers to understand how landing pages can be used effectively to direct email recipients to specific forms or events.

6. Admin Area:

• Tony briefly mentions the admin area, which involves behind-the-scenes setup for Act Marketing Automation.

7. Scoring Profile:

• Tony mentions that Act Marketing Automation has a scoring profile feature but doesn’t go into detail about it in this video.

8. Recorded Webinars:

• Tony notes that the Training Library includes some recorded webinars related to Act Marketing Automation.
• He mentions that the information in the library may evolve over time, and he will strive to keep viewers informed about updates.

Conclusion: Tony Hallewitsch offers a pragmatic approach to learning Act Marketing Automation, understanding the time constraints of small business owners. He advises viewers to take a general overview of the training library and gradually delve deeper into the features and functionalities of Act Marketing Automation. By keeping in mind the separate nature of this tool from Act CRM, viewers can effectively harness its capabilities to improve their marketing strategies.