Introduction: Act Marketing Automation is a powerful tool that allows businesses to automate their email campaigns, saving time and effort while ensuring effective communication with their audience. In this tutorial, Tony Holowitz will guide us through two essential features of Act Marketing Automation: manual and campaign list sync. Understanding these functionalities will help you harness the full potential of this marketing automation tool and enhance your email marketing efforts.

1. The Power of Act Marketing Automation: Act Marketing Automation offers various levels of functionality, depending on your subscription. One noticeable factor is the number of emails you can send on a monthly basis. However, the true strength lies in its ability to automate campaigns and work in the background to enhance your marketing strategies.

2. Campaign List Sync: Campaign list sync is a powerful feature that enables you to keep your email campaign up-to-date automatically. When you create a campaign to target contacts with a specific criterion, such as “First Name: John,” you create a group of such contacts. With campaign list sync activated, Act Marketing Automation will continuously check for new contacts meeting this criterion and add them to the campaign.

3. Manual List Sync: Manual list sync is another option available for certain subscription levels. Unlike campaign list sync, manual list sync requires users to manually update the group before running a campaign. This feature may limit the efficiency of your marketing automation if you frequently update your contact lists.

4. Activating Campaign List Sync: For users with access to campaign list sync, Tony demonstrates how to enable it. By clicking on “Campaign List Sync” and selecting the desired frequency (e.g., daily or hourly), the campaign will keep checking for new contacts and include them in the email campaign accordingly.

Conclusion: Act Marketing Automation offers invaluable features to automate your email campaigns effectively. Understanding manual and campaign list sync enables you to keep your marketing efforts streamlined and up-to-date. Campaign list sync, in particular, ensures that your campaigns continuously engage new contacts, saving you time and ensuring that your messages reach the right audience. As you leverage the power of Act Marketing Automation, you can unlock its full potential and elevate your email marketing to new heights. Embrace these features and witness the transformative impact on your marketing campaigns and customer engagement.