Introduction: In this tutorial, Tony Holowitz explains the process of adding hyperlinks to an Act Marketing Automation email template. Hyperlinks are essential for directing recipients to relevant web pages, such as a website’s homepage or specific content. By following these instructions, you can enhance the engagement of your email campaigns and improve user experience. Let’s dive into the step-by-step process.

Step 1: Create a Logo Hyperlink

• Ensure that your logo is included in the email template.
• Click on the logo to access the properties box.
• In the URL field, paste the link to your website’s homepage.
• Optionally, modify the hyperlink text (the display text) if necessary.
• Click “OK” to create the hyperlink, which will appear as a blue, clickable link.

Step 2: Add a Hyperlink to Text

• Select the text you want to turn into a hyperlink.
• Click on “insert or edit link” in the toolbar.
• Paste the URL in the properties box and adjust the hyperlink text if needed.
• Click “OK” to create the hyperlink, transforming the text into a clickable link.

Step 3: Incorporate a Hyperlink into a Button

• Add a button element to the email template.
• Access the properties for the button.
• Paste the URL in the properties box to create the hyperlink.

Step 4: Preview and Test

• Before finalizing the template, preview the email to see how the hyperlinks appear.
• Send a test email to yourself to thoroughly test all hyperlinks and buttons.
• Check that the hyperlinks direct recipients to the correct web pages.

Conclusion: Adding hyperlinks to your Act Marketing Automation email template is a straightforward process that enhances the overall functionality and user experience of your email campaign. By making your logo, text, and buttons clickable links, you can direct recipients to relevant content and drive engagement. Ensure that all hyperlinks are working correctly by sending yourself a test email before launching your campaign. With these tips, you’ll be well-equipped to create compelling and interactive emails that lead to increased website traffic and better campaign results.