Introduction

In this tutorial, Tony Holowitz sheds light on the Emarketing option available on the ACT menu. Tony discusses the evolution of ACT’s email marketing programs, emphasizing the transition from Swift Page Email to Emarketing and eventually Act Marketing Automation. He advises users to consider their options carefully and consult with him before embarking on email marketing campaigns.

1. The Swift Page Email Era

Tony briefly touches on Swift Page Email, an email marketing program that once seamlessly integrated with ACT. The company behind Swift Page Email eventually acquired ACT, leading to some changes and discontinuations.

2. The Emarketing Era

With the advent of Emarketing, ACT users gained access to an in-house email marketing solution. However, Tony points out that as of September 2019, Emarketing is somewhat outdated, as ACT has introduced a new and more powerful tool called Act Marketing Automation.

3. The Power of Act Marketing Automation

Tony recommends Act Marketing Automation as the go-to option for users looking to leverage advanced email marketing features. As part of ACT’s new growth suite, Act Marketing Automation offers a wealth of options and works more efficiently compared to Emarketing.

4. Transitioning from Emarketing to Act Marketing Automation

For users currently utilizing Emarketing, Tony advises reaching out for a conversation about transitioning to Act Marketing Automation. He highlights the benefits and enhanced functionalities offered by the new platform.

5. Integrating with Microsoft Outlook

Tony informs users that they can also send emails from ACT through Microsoft Outlook. Additionally, he mentions the mail merge option for sending emails using Microsoft Word. Understanding these options allows users to choose the most suitable method for their email campaigns.

6. Considerations Before Embarking on Emarketing

Before diving into Emarketing or Act Marketing Automation, Tony encourages users to consult with him. Understanding individual needs and objectives ensures that users can make the most of the email marketing tools provided by ACT.

Conclusion

The ACT Emarketing option has evolved over the years, and users now have access to Act Marketing Automation, a powerful email marketing tool. By transitioning from Emarketing to Act Marketing Automation, users can unlock advanced features and improve the efficiency of their email campaigns. Consulting with Tony Holowitz before embarking on email marketing endeavors allows users to tailor their approach to suit their specific needs and maximize the benefits of ACT’s email marketing solutions.