Introduction: Hello, ladies and gentlemen! I am Tony Holowitz, and I’m delighted to have you here for today’s tutorial on ACT and ACT email marketing. As a business owner, salesperson, or ACT software user, you have numerous options for effectively using email to engage with prospects and clients. Today, I’ll guide you through the world of ACT email marketing and share some valuable insights on how to make the most of this powerful tool.

1. Introducing “Teach an Old Dog New Tricks”: Before diving into ACT email marketing, I want to introduce you to my website, “Teach an Old Dog New Tricks.” This platform offers over 80 hours of tutorials and videos on various computer training topics and technology-related posts. As an ACT user, you’ll likely find valuable information and resources on this website, making it worth checking out.

2. Understanding ACT Email Marketing: When using ACT for email marketing, you have two primary options: ACTii Marketing and SwiftPage Email. SwiftPage is the company that owns ACT and initially developed a tool for email marketing directly within ACT. This tool is akin to well-known platforms like Constant Contact, except that all the marketing is conducted within ACT, eliminating the need for data export and offering robust reporting capabilities.

3. SwiftPage vs. ACT Email Marketing: Since acquiring ACT, SwiftPage developed another email marketing tool called ACT Email Marketing. This new tool offers unique features like a “Call List,” which helps gauge prospect interest based on their interactions with your emails. The tool tracks metrics such as email opens, click-through rates, and more, helping prioritize leads based on their engagement levels.

4. The Power of the Call List: The “Call List” is a valuable feature for salespeople and marketers. It allows you to identify the hottest leads based on their email interactions, making it easier to focus on those with the highest interest in your offerings. With just a double-click, you can access the relevant contact information and take action accordingly.

5. Time Management Considerations: While email marketing tools like ACT Email Marketing offer impressive functionalities, it’s essential to remember the time and effort required for follow-up actions. An extensive “Call List” with numerous contacts to reach out to can be time-consuming. Therefore, it’s crucial to realistically plan and allocate time for follow-up activities to ensure efficient use of the email marketing tool.

6. ACT Email Marketing Limitations: As an ACT 17 user, you’ll have access to ACT Email Marketing for up to 500 contacts. However, if you wish to send emails to more contacts, you’ll need to upgrade or purchase additional capabilities. Keep this in mind when considering the scale of your email marketing campaigns.

Conclusion: ACT Email Marketing provides an excellent opportunity for businesses and salespeople to engage with prospects and clients effectively. The “Call List” feature, unique to ACT Email Marketing, allows you to prioritize and target hot leads based on their email interactions. However, it’s essential to manage your time wisely and set realistic expectations for follow-up activities.

Thank you for joining me in this exploration of ACT Email Marketing. I hope you find these insights helpful in enhancing your email marketing efforts. Should you have any questions or need further guidance, please don’t hesitate to reach out. Have a wonderful day!