Introduction: In the previous tutorials, we learned how to create a group, set up a campaign, and attach a template to our Act Marketing Automation campaign. Now, the final step before sending out our carefully crafted email is to activate the campaign. In this blog post, we will follow Tony Holowitz’s expert guidance to understand how to activate an Act Marketing Automation email campaign and ensure that it reaches the right audience effectively.

Step 1: Reviewing the Setup

• Ensure that you have already created a group containing the contacts you want to send the email to.
• Create a campaign and associate it with the desired group.
• Attach the appropriate email template to the campaign.

Step 2: Preparing the Email

• Before activating the campaign, make sure your email template includes an unsubscribe link and your company information in compliance with email marketing regulations.
• Verify that your template is well-designed and contains the relevant content you want to convey to your recipients.

Step 3: Activating the Campaign

• To activate the campaign, navigate to the Campaigns section in Act Marketing Automation.
• Locate the campaign you wish to activate and click on “Activate” on the right-hand side.

Step 4: Reviewing Activation Requirements

• Upon clicking “Activate,” a box will open to verify that your email meets the necessary requirements, including an unsubscribe link and company information.
• Confirm that your email complies with these requirements to proceed with the activation.

Step 5: Synchronizing the Group (Optional)

• To ensure that any new contacts with the name “John” are included in the campaign, consider synchronizing the group.
• Synchronization will automatically add new contacts with the specified criteria to the campaign without manual intervention.

Conclusion: By following Tony Holowitz’s step-by-step instructions, you can successfully activate your Act Marketing Automation email campaign. This final step is crucial in ensuring that your carefully crafted email reaches your target audience effectively. Remember to review your email template to include an unsubscribe link and your company information before activation to comply with email marketing regulations. Additionally, consider using synchronization to add new contacts to the campaign automatically. With these strategies in place, Act Marketing Automation becomes a powerful tool for executing successful email marketing campaigns and fostering strong customer relationships. Embrace this user-friendly platform to optimize your marketing efforts and drive better results for your business.