Introduction
Are you an Act user looking to revitalize your email marketing strategies and take your business to new heights? Look no further! In this informative video tutorial, Tony Holowitz, an Act certified consultant, introduces you to Act Marketing Automation, a powerful tool that can revolutionize the way you do business. Get ready to think differently about Act and discover the endless possibilities this new feature offers!
Understanding Act Marketing Automation
Act Marketing Automation is a cutting-edge tool developed by Act, designed to take your email marketing to a whole new level. While it may seem intimidating at first, Tony reassures viewers that with some practice and dedication, this tool can become your most valuable salesperson.
Features of Act Marketing Automation
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Drip Marketing at its Finest: Act Marketing Automation allows you to implement drip marketing campaigns that go beyond the standard approaches. With the ability to create templates, landing pages, and assets, you can deliver targeted and personalized messages to your audience.
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Action Items for Customization: The real magic of Act Marketing Automation lies in the action items you can set up. When recipients take specific actions, like clicking on a link or viewing a video, you can trigger automated responses, such as sending follow-up emails or scheduling phone calls. This ensures that your audience receives tailored content based on their interactions.
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Intelligence and Analytics: With Act Marketing Automation, you gain valuable insights into your email campaigns. You can track who opens your emails and determine the most effective subject lines. Use this intelligence to refine your marketing strategies and optimize your results.
Investment and Value
Tony addresses concerns about the cost of Act Marketing Automation. While the initial price may seem high at $2,400, he clarifies that this includes both the Act subscription ($420) and the marketing automation feature. For businesses with multiple users, the cost is even more reasonable, as only one person needs the marketing automation upgrade. Tony emphasizes that this investment is worthwhile, as it offers incredible opportunities to boost sales and engagement.
Empowering Small Businesses
Act Marketing Automation is not just for large enterprises; it is a game-changer for small businesses too. Tony encourages small business owners to embrace this tool as their virtual salesperson, capable of executing complex marketing campaigns and delivering personalized content to potential customers.
Conclusion
In conclusion, Act Marketing Automation presents a unique opportunity to transform your email marketing strategies and drive business growth. It empowers you to engage with your audience in ways that were previously unimaginable. With the right approach and guidance, you can make the most out of Act Marketing Automation and witness the incredible results it can bring to your business.
Disclaimer: The information provided in this blog post is based on the knowledge available up to August 2019. For the latest updates and features, consult official Act resources. The views expressed in the video are those of Tony Holowitz and are intended for informational purposes only.