My experience has been that act email marketing is only as effective as the amount of time you have to put into your email marketing project.

Now that you have an understanding of how act email marketing works, the question becomes how can you utilize it for your business? Understanding and reacting to the results of sending an email really comes down to time. How much time do you have to invest in the results that have been created by sending an email? Let me give you a few examples of some of the things that you need to think about after sending an email:

• If someone opens an email, how do you plan on interacting with that person?
• A follow-up email?
• A phone call?
• Do nothing. Wait for them to contact you.
• Did the email you sent have an action item within it?
• What information do you want to take away from that email?

If you have limited time and your goal is just to send the email out and see what comes back to you, that’s fine. However, if you have time to react to the email you will increase the effectiveness of your act email marketing campaign. You might decide that you need to upgrade from the basic email account that comes with all act accounts to either the pro or the team version. The above video explains how to upgrade and illustrates some of the differences are between the different types of programs.

As always, I’m here to answer your questions.