Act! CRM Software Tips & Tricks

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Act CRM Case Study: Keep Your Groups Simple

by Tony Holowitz | Sep 4, 2026 | ACT CRM Software Tips and Tricks

This case study demonstrates how overly complicated Act groups can create confusion and how a simpler structure can help.

What You Will Learn

Watch Tony Holowitz demonstrate the idea and explain how it applies to everyday Act CRM work.

Key Takeaways

  • Build groups around clear business purposes and remove rules that no longer add value.
  • Test the technique with a small group or sample record before applying it broadly.
  • Document the finished process so everyone using Act can follow it consistently.

Get One Free Hour of Act CRM Training and Consulting

Would you like help applying this idea to your own Act database? Tony offers a free one-hour Act CRM training and consulting session. Bring your questions and learn practical ways to get more value from Act.

Schedule your free one-hour session with Tony Holowitz.