A CRM is most valuable when it drives consistent communication. Tony explains how to identify contacts who have not heard from you recently.
What You Will Learn
Watch Tony Holowitz demonstrate the idea step by step and explain how it applies to everyday Act CRM work.
Key Takeaways
- Use dates, groups and scheduled activities to create a repeatable contact plan.
- Test the technique with a small group or sample record before applying it broadly.
- Document the finished process so everyone who uses Act can follow it consistently.
Get One Free Hour of Act CRM Training and Consulting
Would you like help applying this idea to your own Act database? Tony offers a free one-hour Act CRM training and consulting session. Bring your questions and learn practical ways to get more value from Act.